Times are tough and everyone is tightening their belts. Businesses are faced with the challenge of finding new ways to expand their clientele and improve their profitability at the most cost-effective means possible. But just as many people say, there’s always something good that will come out of something bad and the current economic recession is no exemption.

This is a good time as any to invest on good SEO services. Everyone knows just how effective the internet can be in disseminating information. Because it is highly accessible, people have started relying on it for anything that they could possibly need.

Why SEO?

According to a Forrester research, “over 80% of internet users reach sites through search engines,” so you’re missing a lot in terms of generating free traffic if you haven’t improved on your current online marketing strategies. And here’s another fact that might make you look at the prospect of search engine optimization from another perspective. A study conducted by the NPD Group, a market research firm, found that “55% of online purchases were made on sites found through search listings.” This only goes to show that you need not spend a lot just to attract more sales activity. Improving your organic search placement can help you get the increased revenue that you’re aiming for.

Top techniques

One of the worst mistakes that you could commit in the face of the global financial crisis is to slash out your marketing budget. These days, you need more than just a great product to attract consumers. You have to exert more effort to get this product known and make it more accessible. As it happens, search engine optimization figured as the most effective marketing tactic in practice today. According to a poll conducted on internet marketing tactics, SEO ranked first among 41 other techniques at 36% with blogging coming in at a close second with 33% of the votes. Other highly recommended online marketing strategies include pay-per-click and email marketing.

For many experts, online marketing, SEO in particular, generates a higher return on investment, which can easily be detected.
The thing about traditional advertising is that it’s difficult to quantify its effectiveness. With search engine optimization, you can deduce its viability according to how much your website’s traffic has improved. Complemented by other online ad campaigns, SEO also has a higher chance of turning the traffic into sales activity because the product is readily available within seconds after viewing the promo campaign for it, leaving little time for the consumer to be distracted by something else which could hinder sales.

So if you want to improve your business and attract more clients, start investing on good SEO services today. Blackwood Productions can help you get started.

In today’s current economic condition, it is important for business owners like yourself to seek out the most cost-effective means of going about your daily operations. It is only natural for you to choose a marketing tool that would give your dollar the extra mile. Search engine optimization or SEO is the best choice in this aspect. SEO is a cost-effective means of building your web presence, ranking higher in search engine results pages, and boosting your sales, which after all is the goal of marketing.

SEO versus traditional marketing

The advantage of SEO in terms of costs is more pronounced when it is compared to traditional marketing. Traditional marketing here is defined as the use of traditional forms of media such as television and print to market a product or service. Even with new developments in the traditional marketing field, ad rates in traditional media remain very high. Take for instance, a popular reality show where a typical 30-second ad spot costs around $705,000. Given that the show has 22.9 million viewers, the costs per impression is at $0.031. Cost per impression is the amount of money spent for every person who sees the ad. This cost would differ depending on how many viewers a television show has and not many shows nowadays would have as much as 20 millions viewers per night.

Cost per impression is even greater with print advertisements since magazines and newspapers have more limited audience share. For a major national daily with at least 1.65 million readers, the costs of a full-page ad usually costs around $145,278 brining the cost per impression up to $0.088.

How about SEO? Given that you hire a reliable SEO firm like Blackwood Productions, you can expect a much lower cost per impression figure. Consider this example. For a website that receives 600,000 visitors per month and spends $2,000 for SEO monthly, the cost per impression is only $0.003, which is a far cry from the costs demanded by most traditional marketing tools.

More advantages

Aside from lower cost per impression, SEO presents other cost-related advantages over traditional marketing tools. For one, SEO operates 24/7, unlike a television ad that is only shown on a per-schedule basis or a print ad published only once a week.

SEO is also more relevant in that it reaches users who are actively and consciously seeking for your product or service. As is, the search engine optimization promises greater return on investment.

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